Join historian and curator Margarita Lila Rosa and Senior Critic Dexter Wimberly for a lively online discussion on how artists can create impactful social media content on Instagram.
Social media algorithms are constantly changing and formats are forever shifting. Is it possible to create authentic content and still garner the likes, comments, and follows demanded by greedy algorithms? What does it mean to be authentic anyway? Margarita Rosa will share Instagram insights she learned while creating content for herself and others. What does “success” on social media mean to her and what could it mean for you? How can you use the structure of the platform to your advantage?
During this event, Margarita will outline what she knows about the inner workings of Instagram and discuss best practices. She’ll answer questions related to timing, format, education, audience, and impact along with whatever questions you bring. She’ll also address AI’s impact on your feed. Whether you have a robust social media presence or your last post was last year, this event is for you.
Margarita Lila Rosa is a Harlem-based historian and curator specializing in Black Atlantic history and contemporary art. Dr. Rosa uses Instagram (@margaritalilarosa) as a tool for public history, creating viral videos on Caribbean history, languages, and archival research. Several of her videos have garnered more than a million views, with one of them surpassing three million. Dr. Rosa has taught history to hundreds of people through digital education.
www.margaritalilarosa.com